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Originally Posted by mopek1
Interesting.
It certainly explains the results difference or lack of. That facebook idea is fantastic. But when you did include a link were you able to tell which types of surfers tended to buy? I know FB must have terminated your account reasonably fast but if you were able to see, for instance that 30-35 year old males purchased dating memberships when they saw Latina boob pics then you know you could start a site with that theme and attract buyers.
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The facebook thing was interesting to me simply because now they weren't "clicks"... they were people with friends, family, likes/dislikes, pics, hobbies etc. I just has this really weird moment of "oh shit... all these "clicks" are people just like me".
They don't ban your fb account, they ban the advertising account associated with it. They also save every single scrap of data associated with it - every access, everything you did etc. So if you fuck up even one time and break the rules, they will know. You can do this stuff... just don't use your own account, create a new one, proxies/fake user agent info, use prepaid cards to fund it, block anyone under 21 from seeing the page etc. But i also tried hard to keep it super mild with pics and text. You don't have to worry about them policing, you don't have to worry about the people liking it, you have to think "what is the guys mom going to say when the pics he "likes" and his racy comments show up on her page" or "what is the bitter, cunty fat chick going to say when her circle of guy friends is liking a chick with a perfect body". I think its good for just getting a high level understanding of who appreciates what. You'll see right away how race specific or age specific content and behaviors can be. And you'll stop thinking of it as "traffic" and start wondering, "are these unique visitors 18 year old inner city gangbangers or 40 year old IT professionals... because that's going to make a MASSIVE difference in conversions and sales". People really forget these days that with mobile traffic and prepaid phones, every idiot, even kids can visit any site. In the early days, they had to be computer geeks with some strange thing called "an internet connection". People love to blame tubes nad anything else they can, but the pace of change in terms of who is online, who is visiting sites etc has been staggering and peoples blame really reflects their poor understanding of the constant demographic shifts and ways people use the web.
I don't know that it would be a fair comparison to users/user behavior on a tube site to what you might learn on facebook. But it was sobering to post a pic of a girls ass in yoga pants and see it immediately blow up in circles of 18 yr old latino gangbangers or black or whatever. So it was weird visiting all the profiles and seeing the pics of their lives, wishing someone luck that was going to prison or whatever and you're thinking "holy shit, are these the people using my other site???... no wonder revenue is slowing down and traffic is climbing quickly". It was just a unique way to look at what might be site visitors and it was certainly interesting to humanize every single one of them and see their life story.
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Thanks also for the pdfs in the post above. I've been looking for some good reading on that subject.
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I have yet, in all these years to find anything online that even comes close to being as useful as that site and their studies when it comes to online marketing.