Quote:
Originally Posted by mopek1
I've seen this too. I know lots of sites that are messy and unprofessional looking that could use everything you said the professionals recommend above. But sometimes a simple yet organized layout is best.
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I'd say this from experience. Assume you have a live chat site. Cute girls. A soft, pink-ish/blue-ish theme. Soft language etc.
Then you test a new design... you've been watching livejasmin launch and grow and the odd, monochromatic red theme or littlec's all black theme has you curious about user behavior and color/langauge. You go for solid colors, hard angles, Red/Black, very uhm... severe language like "make her do anything you want..." here is what tends to happen as some of them did at the time...
Revenues might stay exactly the same. But because you are now dealing with people and can actually read their conversations (chat logs), talk to models and witness their behavior directly, you'll see a dramatic shift in the types of users and the personalities of users. One type will be less likely to join and spend and another will be more likely to join and spend. Net revenue can stay the same in spite of massive shifts in WHO is joining the site.
If I was The Porn Nerd, i'd look at each individual niche site he has like its catering to a specific personality type.... and then first try to fully understand that personality type for each site... then market to those exact people.
I figured out a fascinating way to do this with dating. I created a facebook page, downloaded a bunch of content from tumblr... lets say it was "fit girls". I then posted daily from the perspective of a giggly girl and her girlfriends "what do you think boys? you like my shoes" - when its showing a cute girl showing off her ass, but who might have yellow athletic shoes on.
Then, i started boosting the posts - this is basically turning that post into an ad with all the ad targeting ability of facebook. So say you have no targeting but "males" and you post a latina chick and spend 100.00 boosting that post and getting page likes. You can see the profile of every single person that liked the post, their name, their age, their job, their relationship status, their friends, their hobbies, their taste in music, in movies, in tv and so on. Those posts linked to a dating site. (not allowed by FB)... so i could also gauge traffic quality and lead quality based on what i posted and which posts i boosted.
Then i got weird with it. Started organizing girls by latina, black, white.... ass shot, tits, etc etc etc and started doing the same and watching the patterns of who was liking the posts, commenting on the posts and liking the page. Imagine that for a moment. Not only can you figure out "who they are".... but you can basically dig into each persons life and give them a call if you wanted to. Adult sites are dealing with "uniques", but this way, you can evaluate "people".
If i was going to launch a product, I would do this every time. I would gather as much data as I possibly could about who represents the largest group of people responding to that product and THEN, i'd build a site targeting EXACTLY those people, presenting the product in a way that best appeals to those exact people and using language most used by those exact people.