Quote:
Originally Posted by Mickey_
Thanks for your feedback. If you have ideas or specific requests you'd like to have implemented please feel free to shoot them my way mb /at/ lifeselector.com.
I don't have a problem with having custom pages created for high traffic partners.
Alternatively, we can let you know when the new tours/landing pages are live if you want to do a test run.  |
I do feel a bit bad now. Thanks for being a good sport. I think Shap is very right in that feedback on specifics aren't appropriate when its basically taking a single gear out of the whole machine and criticizing it where everything is interdependent and can only be evaluated properly as a part of the whole.
If these docs don't pique your interest on site design, marketing and testing, then i'd say that nothing will. My sincere advice is to read over this stuff. Print it out, put it on your desk and browse through them. (bear in mind the date on those docs is 2010). They highlight over and over what I always say "clarity is everything".
http://www.marketingexperiments.com/...%20Journal.pdf
http://www.marketingexperiments.com/...%20Journal.pdf
http://www.marketingexperiments.com/...%20Journal.pdf
Then go back and start digging through their studies and materials, watch their youtube channel etc and give yourself time to digest, learn, read, discuss and then you'll better be able to map out a strong plan for execution as well as a solid framework for subsequent testing.
Personally, i have never found a more useful site online for internet marketing and testing, methods, data and results.
There is also a leaked consultants evaluation of myspace's new design from the time they were reworking their site (08' or so). If you can find that, its well worth having at your side as it will really put into focus a lot of common user UI and usability mistakes. 95% of which are things you'd never think about until its pointed out. It was called something like "Myspace Heuristics and Usability Evaluation" or something like that. I can't find it anywhere online now. They worked pretty hard to remove it when it leaked but its a great doc. I know i have it on a drive somewhere if you want it.