I've always thought this site is a huge mess. It's extremely busy and confusing and difficult to read. Even "life selector" itself has no real meaning and its not clarified in any way... its meaning is left to be assumed once the user digs and reads and tries to solve the mystery.
The best way to think of a website in my view is that its a silent dialogue with the user. You have to answer the users questions, in the order he is processing them by the site layout design, headlines, sub headings, content and call to action.
I.e.
"where am i" = clear logo, and tagline in upper left where eyes are trained to go to first
"what is this place" = a headline that perfectly sums up the site, which speaks to the user (my rule is that it should make them respond "i want that")
"what can i do here" = the content flow is selling the product - answering questions from most asked to least asked.
"how do i get this" = user is led to CTA
Your site makes people start asking questions... and makes the user think and dig and think some more for answers. They shouldn't be thinking "what the hell is this" when they open the site and shouldn't have to start investigating to figure it out.
That's just my opinion. Thrixxx guys hit me up to get me to promote your site (non windows traffic) because you have some agreement with them but i just couldn't get over the fact that your site is so busy and confusing.
Livejasmin was never pretty... it was clear.
The age old discussion "does a pretty site or ugly site sell better" a;always ignored that fact that the site that is the most clear, sells better no matter how it looks.
