Markul

explain again please, how you are "in business" please? Oh wait....

Your mind is black and white Paul, just because one step is taken in one area does not mean everything else has gone stale - but I can see how you weren't able to "evolve and staying ahead" with that mentality of yours. No offence but you are still raging against tubes at every twist and turn you can

We are debating how to do something about ad-blocked surfers, not if it's a step back on the evolutionary ladder on the publisher business on the internet - that's a very different debate. Fact is, many people start using ad-blockers either because of annoying ads that blast sound at them or because they come pre-installed. Not because they hate all ads. Kinda like you not liking one ad and swapping the channel on the TV when it comes on, doesn't equal you swapping the channel every time an ad comes on...

I know you want the world to be super simple and one sided, but it's not.

So just in case you totally missed the point (again) Paul, let em re-iterate that this thread is NOT about:

1. If the ad-driven website a viable business method.
2. If tubes are hurting the industry.
3. If tubes are a thing of the future or the past.
4. If tubes are to blame for less content being produced or more content being produced.
5. If it is smart, to show clips longer than 2-3 minutes on tubes.
6. If it's okay for tubes to even show ads.

We ARE on the other hand, talking about:

A. How to monetize the between 20-40% of surfers that land on your website that blocks most if not all ads.
B. How to best circumvent those ad-blockers in a way that will piss off the surfer least.... leading to:
C. How to best monetize the ad-zones for ad-blocked traffic

To everyone else:

I'll probably have some numbers ready by next week btw, comparing ad-blocked traffic with regular traffic in terms of CTR and sales. It's not representative for all traffic world wide, but it's a fun experiment in any case

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But.... I pulled out...