Quote:
Originally Posted by Paul Markham
What branding? A person who doesn't want to see an advert, will see it as a negative towards that brand.
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Who has this kind of ad hate anyways? "An ad??!!! I fucking hate that company that is advertised in that banner."
It is anyways total oversimplification that people using ad blockers wouldn't want to see ads at all or would have very negative approach towards ads. Especially regarding end results. You know; many people have long been "These fucking TV ads, so much ads.. blaa.. blaa..." but they still buy things based on seeing ads. Why? Because that how they get to know the products in the first place. Or being displayed in the store (advertising). Even when he reads some social media post about it, the guy posting about it probably hasn't get to know the product by some telepathic way. No, he has first seen an ad about it or seen it in the store.