Quote:
Originally Posted by Paul Markham
People blocking ads, are people who don't want to see them. The sales lost are minimal.
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If you take this beyond conventional porn thinking, there are lot of things lost. For example creating brand awareness. There is no need for people to click ad to create brand awareness. It doesn't matter that do the customers want to see the ads or not. Even in worst case scenario it influences people, but the wrong way (bad brand image).
People blocking ads still buy things (or vote), at least 99,999 % of them. Yes, they might not buy the Wonderdildo to be stuffed into ass, but they buy something.
As one big aspect in professional media buying is coverage; I don't really get the downplaying of this problem. Well, I work 99 % in mainstream, so maybe it influences my view about this issue.