Quote:
Originally Posted by Far-L
I think there are a lot of solid points made but I think the 100% payout strategy is highly risky unless you are 100% on top of the metrics, and most are not.
Just sift through the ashes of so many programs that offered those sort of payouts to affiliates over the years to see what I mean. Yes, there is an increase in revenue through an increase in brand/type in traffic as long as the affiliates are keeping the branding, and there are increases in things like cams or other upsells/leaks in the site, but it better be enough to cover the cost of those high payouts.
And the cost is higher than the 100% payout when you factor in the expense of maintaining those 100% payout affiliates, especially for those that have staff, office, etc. type overhead.
I get the strategy of adding sites. You get a site that earns even just $1000 net per month and try to replicate that into 100 sites doing the same and the sky gets a deeper shade of blue. However, I think the user habits and way that people consume porn is different today than the years where that strategy was the way to go.
Today I think being a lifestyle brand is the way to go. I also think that there is room to build a recognizable brand like a Twisty's etc, although I think the type of brand and the way the community interacts with the content will be far different. Xhamster is a good example. Also, look at ProAdult/voyeurweb - they pretty much blew off affiliates years ahead of many other programs and they are doing better than ever.
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It's funny you should mention Proadult because that's how I started way back when. But is "Proadult" still around? I know Voyeurweb is. But remember, VW and PA are not 'paysites' in the traditional sense. They are like Watchersweb, free user-submitted pics and videos with an upsell to their Premium brand.
I still am not sure how a site grows (today) to the level of a Twistys or Brazzers. Maybe Blacked is the only one doing it in recent years. JT was but he sold to Mind Geek (smart move). But yes, it's pretty much net $1000 a month (or year) x however many sites and life is golden. Most people don't want to put that kind of work in tho.
But if there's another way to grow a paysite (other than throwing massive amounts of cash at it - and even then....) I'm all in. But organic traffic takes time to build and paid traffic is mostly a waste. So there ya go. LOL
Can't someone just make it like it's 2003 again? :D