Quote:
Originally Posted by The Porn Nerd
Shap must be psychic! This is what I am doing at the moment, too. 
Basically Shap the question with paysite sales (these days) is how to scale. I think the days of creating a single mega-brand like Twistys are over unless you invest a LOT of money on exclusive shoots. And we know how expensive those are, add in piracy, and it's tough to invest 100k+ on shoots and updates.
So (for me) the only real solution is this: continue to maximize 'existing traffic' (tubes, TGPs, all the traditional ways) by creating more paysites and affiliate programs. Then, on top of that, creating my own traffic sources (tubes, TGPs, etc). The amount of traffic you can get from tubes today is limited and shrinking.
Between the two I think it's possible to 'scale'. But we're talking 1000 paysites vs. a few. LOL |
I think there are a lot of solid points made but I think the 100% payout strategy is highly risky unless you are 100% on top of the metrics, and most are not.
Just sift through the ashes of so many programs that offered those sort of payouts to affiliates over the years to see what I mean. Yes, there is an increase in revenue through an increase in brand/type in traffic as long as the affiliates are keeping the branding, and there are increases in things like cams or other upsells/leaks in the site, but it better be enough to cover the cost of those high payouts.
And the cost is higher than the 100% payout when you factor in the expense of maintaining those 100% payout affiliates, especially for those that have staff, office, etc. type overhead.
I get the strategy of adding sites. You get a site that earns even just $1000 net per month and try to replicate that into 100 sites doing the same and the sky gets a deeper shade of blue. However, I think the user habits and way that people consume porn is different today than the years where that strategy was the way to go.
Today I think being a lifestyle brand is the way to go. I also think that there is room to build a recognizable brand like a Twisty's etc, although I think the type of brand and the way the community interacts with the content will be far different. Xhamster is a good example. Also, look at ProAdult/voyeurweb - they pretty much blew off affiliates years ahead of many other programs and they are doing better than ever.