Quote:
Originally Posted by PAR
This topic has come up a few times..
It is possible to recover ads from ad blocker, there are a few methods to do so.
The good and the bad about removing the ads.
You will be able to recover and increase ad impressions by about 10-20%
But the clicks on the ads will not also go up by the same % good luck even getting an overall increase of 5%.
So the over all CTR value of the ads will drop.
If you are selling ads this may lead to a CPM value drop to of set the quality of the ad spots.
Unless you are keeping the recovered ads for yourself and not forcing the original ads to load..
Then you have the time and energy spent keeping the ad recovery going.
You can find that the ROI on recovering ads to be a loss.
A higher ROI can be found in changing things up a little by putting Ads in non traditional placements (example : NTV's on the left and not the right)
This can recover ads for people that have become ad blind on your site.
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thanks for the input - we're keeping the recovered ads for ourselves and not forcing any original ads though. Simply going to try to convert the traffic for now.