Originally Posted by robwod

First and foremost, we don't flash notices, or redirect users, or other things like try to "educate" those visiting our sites. Secondly, we don't rely 100% on banners.

What we do is create a fallback that if an adblocker is present, we present an alternative. For example, we might instead use a text block using simple CSS and a PHP if/else (we do the same with mobile traffic).

The way we see it, every person to your site(s) is a potential customer. So you have two choice:

1. Spend time trying to circumvent an adblocker, or redirect the person, or "educate" them, etc. OR
2. Add some simple code to detect the adblocker's presence, and provide an alternate engagement and call to action mechanism.

In our case, #2 will win every single time. Anything else is cost prohibitive.