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Thanks for the responses.
I am going to have to play with the swapping span for div to see if will work for my concept.
I am playing around with some rotating / custom advertising targeted to individual surfers and want to keep it cross browser and platform compliant, is not picked up as ads by blocking software, keeps my sites mobile ready, allows A B C testing, and allows me to "follow" and "nofollow" links depending on what I am serving.
I plan to be serving these across a network of sites, database driven and the java inside div was interfering with other java on the site for some browsers (rotating banners, social media, bootstrap and a chat module).
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