Quote:
Originally Posted by Markul
What are you doing about users blocking your ads? Education? Intrusion? Redirection? Nothing?
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First and foremost, we don't flash notices, or redirect users, or other things like try to "educate" those visiting our sites. Secondly, we don't rely 100% on banners.
What we do is create a fallback that if an adblocker is present, we present an alternative. For example, we might instead use a text block using simple CSS and a PHP if/else (we do the same with mobile traffic).
The way we see it,
every person to your site(s) is a potential customer. So you have two choice:
- Spend time trying to circumvent an adblocker, or redirect the person, or "educate" them, etc. OR
- Add some simple code to detect the adblocker's presence, and provide an alternate engagement and call to action mechanism.
In our case, #2 will win every single time. Anything else is cost prohibitive.