Quote:
Originally Posted by PR_Phil
If your cross sale is a product who's content does not conflict or overlap with your main offer, you provide full and clearly visible disclosure, allow people to easily opt out, make sure people understand that they have signed up for two products not one, and provide an extended trial period for your cross sale so that the customers that did not notice, have a chance to cancel before being re-billed, then there is no issue with them.
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Right, and this is precisely how a cross sale should be used. Pre-checked or not. Pre-checked isn't the devil, either. I'm surprised at how many people will insist on NO pre-checks but then wonder why they don't get any joins.
The offer itself, as stated above, shouldn't conflict with the original purchase. In my experience, a cross sale within the same niche isn't as good as an offer that brings a mega or multiple niche offering.