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the issues with cross sales have always hinged around deception and lack of disclosure. In the last 10 years, I have always used cross sales. It has probably been 5 years since they have caused me any trouble at all. I see a lot of sites, often those being pushed hard on tubes, being very aggressive with cross sales and these days I don't know how they stay in business, unless they are opening up dozens of merchant accounts using different principle information. Generally what I see as the worst offenders are not sites or landers being promoted by the programs themselves, but those being promoted by "whales", the perceived value of being able to have one person push 100 or more sales to your site every day is too alluring to not jump at, even when the payout they demand is so high that the site has to get way too aggressive and have multiple cross sales that you can't un-check, and often that recur. for $50
If your cross sale is a product who's content does not conflict or overlap with your main offer, you provide full and clearly visible disclosure, allow people to easily opt out, make sure people understand that they have signed up for two products not one, and provide an extended trial period for your cross sale so that the customers that did not notice, have a chance to cancel before being re-billed, then there is no issue with them.
for those who feel that no one really wants a cross sale, I have used un-checked cross sales on some products for years as well and have at times had as high as 20% takers, so one in five have read the disclosure and decided to ad the second site.
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