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Cross sales - discuss
I've been buying cross sales for years now. In all that time I have never once had someone pull them, or been unhappy with any arrangement with me on them. Quite the opposite. I have had people come back to me months after we started buying their cross sales to thank me for bringing them the extra revenue.
The cross sale has gotten a bad reputation based on a few bad apples who misused them on their own proprietary merchant accounts. A lot of people got stung due to this, so I understand the bad taste left but I think it's time to set the record straight on them. They work. They're profitable, and if you're not using them, you are leaving money on the table.
Thoughts? For? Against?
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