Buying and selling traffic is a
Chicken Egg situation
As long advertisers except bot traffic or bad traffic no one will take care.
As long publishers get paid for bot traffic or bad traffic they will exist.
Advertisers who know there is bot traffic they will include this this calculation in there Campaign.
Publishers always will find new networks who like to say they have xxxxxxxxxxxxx impressions.
As long advertisers except the ?explanation? from the adnetwork they will continue buying, if there is a different between what they paid and what the earned, or how the sales guy explain a solution for the bad traffic.
Adnetworks will not take care as long there is a different what they paid to publisher and what the earned from advertisers.
Crisis will take care at the moment adnetworks start to see the different gets down but realise they have to remove 60% of there publishers.
Good publishers don?t get any reward to send good traffic because they are calculated based on the big pie.
The good adnetworks canīt find enough publishers and generate a lot of views to show big numbers because the publishers think they are ripped off.
Thank god there are still some damn good adnetworks in the market. For both advertisers and publishers there are some good tools to take care about traffic so everybody has a benefit. Using good tools separate you from the rest.
