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rowan · 05-24-2015, 06:08 AM

Facebook has a feature that lets you create match lists, based on email, phone, FB UID, etc. You upload your list, and they match against their database; if they know about the person, their FB profile gets added to the custom list. This means that it's possible to remarket to former customers, via FB, rather than having to email them. They see ads, or sponsored posts, on FB.

In other words, you can strongly target a campaign to show only to customers or leads you already know of.

May not work so well if you run a hardcore site (I can imagine that most customers wouldn't like pr0n ads following them, and FB probably wouldn't be too keen on your ad copy or landing page), but for things that are less blatantly adult, maybe it could do better? Has anyone tried this?

05-24-2015, 06:08 AM
rowan Too lazy to set a custom title Join Date: Mar 2002 Location: Australia Posts: 17,393	Remarketing via Facebook Facebook has a feature that lets you create match lists, based on email, phone, FB UID, etc. You upload your list, and they match against their database; if they know about the person, their FB profile gets added to the custom list. This means that it's possible to remarket to former customers, via FB, rather than having to email them. They see ads, or sponsored posts, on FB. In other words, you can strongly target a campaign to show only to customers or leads you already know of. May not work so well if you run a hardcore site (I can imagine that most customers wouldn't like pr0n ads following them, and FB probably wouldn't be too keen on your ad copy or landing page), but for things that are less blatantly adult, maybe it could do better? Has anyone tried this?