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Traffic is king.
Even if the user is sent away to join a paysite here and there, we all know that sooner or later he will quit that membership and come around looking for a new, fresh fix. And then guess what brand they want him to remember?
Kind of like how big brands look at you, as a lifetime customer. If you are unhappy with today's purchase, no problem, we will gladly refund it to you. Because, the value of that customer over a whole life time, will far exceed the single purchase. Really long term thinking and calculations.
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The truth is not affected by the beliefs, or doubts, of the majority.
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