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It's all about customer service ...
sure we could milk it for more than we are currently, but our chargeback rate is 0.06% for the past 6 months.
How? Why? because we only advertise what is in the site. We never let a customer support email go unanswered. And we always provide links to the customer support page from anywhere the user is on our site.
There's the E-A-S-Y solution, and if everyone would adhere to it, visa and MC wouldn't even be looking in our direction.
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-TaDoW
I've Upped My Standards, Up Yours!
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