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McDonalds has responded to rising health concerns in the last 2 decades by lurching around, changing products, changing menus, changing marketing campaigns, stopped aggressively marketing to kids etc etc etc.
Most importantly, what used to be a treat is now something that for the most part, you'd be ridiculed for, had you admitted to eating there. It is has been a growing symbol of obesity and shame in America. Not the hamburger... but McDonalds itself. Thats nearly impossible to undo.
From a business standpoint, they have became increasingly unfocused over the years and continue to be even more unfocused going forward. They've pretty much destroyed their identity in the last 2 decades. Like any public company, the pressure of meeting stockholder expectations with short term fixes has not kept pace with a couple decades of a changing culture. I don't see them having much of a future and I am not surprised that each new quarter is showing more and more signs of struggling. Successful businesses do exactly what they've done. They remain fanatically focused, execute flawlessly over and over and over again.. then once they've reached a certain saturation point, growth slows and stagnates and then they start lurching around trying to leverage the "power of the brand" to try new things and this always comes at the direct cost of the thing that got them there. They remind me of dunkin donuts.... now with breakfast, lunch, sandwiches, coffee etc etc etc... and have left behind the very thing that got them where they are to begin with and total failure is imminent. In the business world, it tends to take time, but their impending failure, without refocusing on their core business, is certain.
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Yes, fewer illegal immigrants working equates to more job opportunities for American citizens.
Rochard
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