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Old 04-22-2015, 12:47 PM  
venus
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Join Date: Jan 2003
Location: Phoenix, Az
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If your doing mailings just for a short time then a 3rd party solution may be better, but if you do it for a living as part of your marketing strategy then consider your own server. We have been doing email marketing since 1998 and have always used our own servers and software with the exception of a couple of times when a server crashed or something and we needed to get the mail out. Its not hard or complicated to do, just stay on top of your list, keep it clean, check some of your bounced for any bans so you can get them removed, use DKIM and SPF, tons more cost effective then a 3rd party solution and you keep your email lists in house..away from others.
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