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If Google gets it right (<rolls eyes>) they will give the right search results, with the correct display of AdWords or AdSense as would be optimal.
As far as purchase decisions made from mobile devices, e.g.; spartphones or small tablets that are 3G or 4G enabled this change may be significant. The net effect on CPC results may be a real issue?
This is the gist of what I am reading. So, the ''mobilegeddon'' may be more of a pandemonium.
Google says jump and you say how high?
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