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So have the sales steadily declined or are they at the same level then a sudden drop? Or was it a slow decline over the years?
Is the traffic more or less coming from the same sources? Maybe they are played out.
You can try a new, simpler design maybe but when a site "finds its level" it's my feeling that it's best to move on and create another site rather than spending all your time trying to squeeze out an extra 5-10%.
Good luck man. Hit me up on ICQ sometime to discuss more.
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