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Over 90% of computers run windows which is obviously Microsoft. That was what most of the "competition" between the two companies was all about and clearly Microsoft won there and it doesn't appear that they will be losing that lead anytime soon. Apple found its niche with Ipods and Phones but there are more Android phones being sold than Iphones and the Android lead is increasing (Though that's split between multiple hardware companies).
Apple LOST to Microsoft in the desktop war and found success by branching out. Apples major competitor in tablets, phones, etc.. is actually Google and there are more people with phones and tablets running Googles Android software than there are running Apples.
As men Bill Gates is a philanthropist who donates millions and helps others all over the world while Steve Jobs, although he was brilliant and a innovator who attracted lots of hardcore fanboys, was someone known for creating overpriced products that were locked down and featured less choice.
Who won? Both companies specialize in different things and are two of the most successful tech empires in the world. They both won.
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