Search engine rankings no longer good for measuring seo?
I am reading a book, which says that rank tracking / search engine rankings are no longer good indicator of seo work, because of personalized search. Serps are dynamic, and different for different people, according to the book.
The advice there is to use Google Webmaster Tools, and look at the keywords there, as a better source of info.
Do you agree? What is your opinion on that? I would say that rank tracking is still good.
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