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I have enjoyed reading this thread, and as my name and sites have been referenced a lot, I wanted to recap on some numbers that I shared previously as they have relevance here. Everything I am writing here now I have shared in numerous posts in the past on both GFY and Xbiz, so nothing is new.
I invested around $150k to launch 2 sites. Around $50k of that was on cameras and computer and the design and build of the 2 sites. Around $30k was staff costs (editor, photo editor and webmaster) for a 4 month period. $70k was spent on shooting the content. This gave me enough content to launch the 2 sites and 4 weeks of updates.
We launched the sites by promoting the sites on the tube sites. It cost us nothing for promotion. Within 30 days, we were getting an average of 30 sales a day between both sites. This revenue enabled the sites to be self sufficient i.e. I did not have to invest more money into the company to shoot more content and pay the staff.
Regarding rebills, that's where we made bank. And it was the rebill revenue that I invested to launching new sites and the snowball effect started.
A starting budget is really hard to define. If you can shoot and edit the content yourself, then you don't need crew/staff. This can take a fully delivered per scene cost down from the $2k The Porn Nerd states to less than $1k if that content is shot in Europe. And that's BG content too. How many scenes do you need to launch? That has a big factor. But the more scenes you have, the more tube clips you can put on the tubes, generating more sales. That's an expensive catch 22.
Website cost... $5k? Camera equipment, lights? I wouldn't buy them at first, hire them.
So depending on your answers to a few of the statements above, everyone's starting budget would be different. I can't advise on what advertising budget would be needed as never bought traffic. And for reference, I only started doing $1 trials on my sites in Oct 2014.
@MaDalton, you have a good memory for figures ;)
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