Quote:
Originally posted by jayeff
Sometime in '96-'97 there was a lot of discussion on YNot about what - if anything - could be done to influence rebills. Several still well-known names were involved and no-one had found a way to stretch the average membership beyond the 2-3 months that was then the norm. It seems like some subjects just won't go away 
The only sites that appear to have a consistent edge are those based around a personality or in "lifestyle" niches. In the mainstream, successful novelty sites do better for a while. But then novelty wears off...
There are a lot of strategies around, based on assumptions, traditional wisdom, perceived logic: whatever you want to call it. Since none have been very effective, maybe the answer is some serious market research so that we can stop guessing why customers cancel.
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We have an exit interview, and it deliever loads of good info.