Quote:
Originally posted by BradShaw
Roger, there are 100 different ways to compute this.
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Good point.
I have members since 1997. they tend to distort 'average' retention.
I find using the percent of current members who were successfully rebilled is a better measure than a length in months. Cause it also reminds me that declines and thru-put on the rebill have an effect on the retention as well as content, etc.