We bought
XloveCam.xxx and
Xlove.xxx
They are redirected to the main site and for trademark protection at this time.
The new gTLDs will use
Trademark Clearinghouse (TMCH) | ICANN New gTLDs and defensive registrations will not be necessary to trademark holders.
dot xxx was marketed wrong, IMHO, and over-priced.
If they had used the tag line: "Get your rocks off on .xxx" and spent $4 million on advertising they might have impact in brand identity and awareness with the public creating demand. Instead, they went the IFORR -- internet police route, and shot themselves in the foot (my own personal opinion).
If some country should restrict adult oriented content to only exist within this gTLD, then we have hedged our bets and can reconfigure our servers in haste. Just a business option decision.