It's all about 'aspirational marketing' i.e. people/surfers wanting what they don't have. Do you want to see a Jay-Z or Linkin Park or {insert cool rock group here} video where he's driving a Hyundai because that's all your ass can afford? LOL Or would you rather see him in a Maybach?
Do women want to see the Sex and the City girls wearing clothes from the Gap...cause that's all most chicks can afford? Or would you rather see them wearing Manolo stilettos and Gucci dresses?
Give the people what they want but they probably don't have. Make Joe Midwest Small Dick believe that even he can one day have a big dick and fuck a hot porn chick...that's the way to get in their pocket.
Reality sucks. Give 'em un-reality.
hehe
