If Obama had half a pair he would go to congress and ask for $40 million to buy the film rights (both sony and congress would probably jump on the deal) then turn around and distribute it worldwide for free, including launching dvds over the border by balloon like the south koreans do from time to time, set up broadcast satellites and tv stations all around the country to play it 24/7/365 into NK just to say "fuck you"
I see a bunch of NK experts saying this is what the regime's really afraid of, people might see the movie and get the idea that the Kim family's not what they've been taught all their lives.