Getting a high ranking on Google or any other SE is just the first battle.
Then you have to get a decent CTR on your listing to make the effort worthwhile.
A couple years ago, I had great SE rankings for some search terms in the online gambling area. The problem was, the SEO guy got me the high rankings my cramming my page title and description with the key words I was trying to get ranked on.
So my site description on Google was just a jumble of keywords, NOT the kind of link that says "Click here for free sex ..." or something like that. Even though I was ranked in the top 3 or 4 results for my keywords, I got almost NO clicks because the random keywords did not give the surfer a reason to click on my link.
So the trick is to get a good SE ranking while maintaining a site description that will make people want to actually click on it.
Good Luck!
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