Quote:
Originally Posted by pompousjohn
As a general rule, if selling I would ask for 12 months revenue and settle for 6. But I've never been inclined to sell a business that was earning money unless I felt the handwriting was on the wall somehow.
If buying I would offer 3-4 months revenue and go up to 8 if the seller is not easy to deal with. Any more than that and its easier and less risky to build my own.
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This. Any experienced Webmaster will look at the site, the cash flow, the potential (traffic, etc) and decide if it's a money-maker (even a small one) and enough trouble to acquire. If not, he can build his own. Buy some old content for much cheaper than this couple is willing to sell for and build your own site. This site has to beat that possibility or it's not worth it IMO.