Quote:
Originally Posted by seeric
Thanks. I know a little bit. I'm no expert for sure.
The big tell for most of the SEO companies out there is when you hear them say "SEO Expert".
There is no such thing. Expert is defined as "a person who has a comprehensive and authoritative knowledge of or skill in a particular area". It's not possible for someone to be an expert. Experts don't guess at things. Experts have definitive knowledge.
It's not possible to have "authoritative" knowledge about Google.
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Your focus is in "playing the game". No outsider knows Google's all secrets, but you don't need to know those. Google has well informed what it wants from website owners and what it values. In simple: Google wants to bring relevant search results those satisfy the needs of the searchers (users).
Playing the cat and mouse game is risky and brings fluctuative results, giving what Google wants, doesn't.
I have called myself as a SEO professional.