Originally Posted by Ross

Modern day affiliates buy traffic. Thanks to the rise of self serve ad platforms, it is easier than ever to get your hands on unlimited amounts of traffic for testing, scaling, optimizing your products. Conferences like Affiliate Summit and Ad-Tech show you just how big the affiliate business is these days. In Vegas there will be over 4000 people at Affiliate Summit, more than half of them will be direct affiliates.

I'm sure a lot of them work on generating their own traffic as well, it would be foolish not to but the real power is in being good at media buys. Just have to look at the Crak Revenue guys, they built their business model on it and are the best in adult at what they do.