Quote:
Originally Posted by dyna mo
would you invest millions of dollars on a risky hardware launched into an already over-saturated market with a $300 marketing budget?
of course not.
any realistic product launch with a $100 million launch budget like oneplus certainly must of had calculates marketing to be 50-100% of product cost. that's just simply realistic accounting. not one single investor that ponies up 10s of millions of dollars or chinese yen to get this off the ground would ever allow or enter into a business plan that has a $300 marketing plan for a $100 million + risk.
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while I find the $300 marketing budget claim amusing, they for sure did not have $100 million like you say.
I followed them almost since day one - i made the first post on GFY about this phone
they do not buy ads, they only sell online, they based their whole campaign on social media and mouth to mouth
but I know you like to argue and once you have an opinion you'll never change it anyways - therefore I shall not argue with you since we'll never agree anyways
just a few links
http://www.techspot.com/article/861-...tegy-analysis/
http://eandt.theiet.org/magazine/201...neplus-one.cfm
(the last one says a Galaxy S5 costs about $256 and they order millions of them)