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would you invest millions of dollars on a risky hardware launched into an already over-saturated market with a $300 marketing budget?
of course not.
any realistic product launch with a $100 million launch budget like oneplus certainly must of had calculates marketing to be 50-100% of product cost. that's just simply realistic accounting. not one single investor that ponies up 10s of millions of dollars or chinese yen to get this off the ground would ever allow or enter into a business plan that has a $300 marketing plan for a $100 million + risk.
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