Yeah I call BS, they are clearly doing a good job spreading their stories and the phone is very good but "we are a start-up" was already bullshit with Chinese phone maker Oppo owning them.
Here I'd like to see what exactly is included under this definition of marketing. I'd assume it doesn't cover employees hours, promoting posts, concepting of any sort, designing images, the launch event, etc.
https://youtube.com/watch?v=qfpq8hTPplY