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I just got an email a few hours ago about Pre Order Round 2 with no invite needed.
I gave my invite to someone here and they used it. Since then their emailing has ramped up a little bit. They've definitely figure out how to make email and social media work for their brand.
Obviously they are paying someone to do all this and have to send the email somehow, so they've spent more than $300...if you want to get technical.
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