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There is little we can do about the guy that has every intention of charging back or the fraudulent card.
All we can do is make sure our CC processors scrub, we don't let any guy run an affiliate program. Unless we do it the way the CC processors do it, hold back 15% for 6 months.
What we can do is make sure the surfer knows it's $1.99 for 24 hours though only 30 minutes actually inside the site. What he sees on the tour he gets inside. I would bet most charge backs are for these two reasons.
The problem is simple, the Internet is changing. 18 months ago I was told the surfer wants garbage, he just wants the highest pile of content for the least money the webmaster can buy it for, that any idiot with a camera can be a content provider.
Well those days are gone, the adult surfer is the biggest moving market in the Net. He'll spend 3 months looking and downloading a site then move on. So if he comes out of a quality site where he's respected and goes into a site which clearly sees him as someone to be conned, what do you think he will do?
Can't risk that with a 1% ceiling.
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