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Originally Posted by aka123
If you have purely American company that doesn't actively advertise to Europe, etc., why it would apply?
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According to the Forbes article:
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1. Since 2003, VAT is due on any and all sales of digital goods and services to retail consumers in Europe.
VAT law in place since 2003 requires a US business that is not tax resident in the EU (a nonresident seller) to collect and pay VAT on all digital goods and services sold in the EU consumer market. The VAT is due at the VAT rate of the European country in which the consumer is located.
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