http://www.businessweek.com/articles...e-gay#r=hp-lst
Well, he could have just said "I'm Gay" and that was it.
The best way to do it is during an interview when someone references relationships with women and he could say "Well it doesn't affect me as I'm gay." and that is it. Nothing more to say, it would still hit the headlines.
Maybe he wants to advertise the fact..... so he'll attract some yawning men.