For those that don't know how adblocks work - they block connections to addresses that contain cetrain strings.
What strings?
Check out
this list to get an idea.
Why are they so popular and effective?
BEcause webmasters in 2014 still use names like ads, banner etc for their folder and file names lol.
Check this out:
/ad/banner.
/ad/banner/*
/ad/banner?
/ad/banner_
/ad/bannerdetails/*
/ad/bannerimg/*
/ad/banners/*
/ad/behavpixel.
/ad/bin/*
/ad/blank.
/ad/blog_
/ad/bottom.
/ad/card-
/ad/common/*
/ad/common_
/ad/content/*
/ad/cpmstar/*
/ad/css/*
/ad/directcall/*
/ad/empty.
/ad/extra/*
/ad/extra_
/ad/files/*
/ad/frame1.
/ad/framed?
/ad/generate?
/ad/getban?
/ad/getbanandfile?
/ad/google/*
/ad/google_
/ad/html/*
/ad/iframe.
/ad/iframe/*
/ad/image/*
/ad/img/*
/ad/index.
/ad/index/*
/ad/inline?
/ad/integral-
/ad/jsonp/*
/ad/leaderboard.
/ad/live-
/ad/load_
/banner-ad-
/banner-ad/*
/banner-ad_
/banner-ads/*
/banner.asp?$third-party
/banner.ca?
/banner.cgi?
/banner.gif?
/banner.htm?
/banner.php
/banner.ws?
/banner/468
/banner/700
/banner/ad.
/banner/ad/*
/banner/ad_
/banner/adv_
/banner/affiliate/*
/banner/rtads/*
/banner/sponsor_
/banner/virtuagirl
/banner160x600-
/banner20468x60.
/banner460x80.
/banner468.
/banner468_
/banner468a.
/banner468x60.
/banner468x80.
/banner728x90_
/banner_125x
/banner_468.
etc.
Yes, people still use these strings
All blocked. Same goes for URL's. I run an adblock that simply drops everything *banner* *ads* etc and I haven't seen a banner in years.
This is ABSOLUTELY BASIC STUFF.
There is no excuse for using these strings for anything that the surfer has access to.