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Paying for a banner (non feeder traffic) to direct traffic to a free site maybe seen as a bad idea by anyone looking at it from an eCPM/ROI point of view.
Feeder traffic cost less (and is worth less).. Making back your $ (or just writing it off as a cost of doing biz) from feeder traffic is thought to be easier as the amount is smaller.
Mainstream sites do buy banners for free sites but the return for them is not exactly the same as it is in adult.
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