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As I always say, test a couple ideas against each other. Pick the best one. Then test it against another one or two. Repeat. Forever.
Here's a bit of marketing nerdanity: Sears Roebuck was the first known company to do comparative A/B Split testing, with their catalog. They did pricing tests, printing an nth of their catalogs with different prices, and concluded that there was a significant bump in sales for any item when the price was dropped from a round 10 by a penny (19 cents versus 20, for example). Of course, their observation remained a proprietary advantage for about 20 seconds and to this day every $20 item on the planet is priced at $19.99 with very few knowing and even fewer caring where it came from. But you can always test it for yourself.
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