Originally Posted by Barry-xlovecam

Our affiliates are welcome to use any images or other tools, we provide them with, to create banners or other graphics that are within the acceptable use parameters of our affiliate agreements.

Creative ads look pretty with my business name on them. Make all the banners you want I love free branding!

If affiliates want to make money directive advertising is the best way. Today's consumer on the Internet is a lot more sophisticated than he was 10 years ago -- there is a multitude of choice.

If you don't understand the reasoning behind the Intention Economy you need to get a new day job. If you don't recognize the new visual media and its obsoleting of the traditional display ad you are going to get left in the dust.

Learn what CTA is all about and use that to trigger your own popups. Banners are just "pretty" decorations if you expect more from them you are drinking the Kool Aid.

We only produce affiliate banners because affiliates think they need them, IMHO. But I do appreciate the initiative of the OP I just see the media as misdirected and offer some contemporary alternatives.