On a related note, it's interesting how much easier media hacking/PR stunts have become with the proliferation of blogs and social media.
Step 1: mislead a highly trusted (and followed) publisher
Step 2: watch as they post article based on the false information
Step 3: watch as tens of thousands of others copy and the news go viral over social media
Step 4: profit
As a matter of fact, I'd venture to guess this may have been engineered by Banksy and/or his team (if there is one).
