Website letting consumers claim $10 cash back crashes after stampede
http://www.theregister.co.uk/2014/10...wings_lawsuit/
A website set up by Red Bull to allow its caffeine guzzling consumers to stake a claim to a multi-million dollar award for failing to get the wings its ad slogan promised, crashed under the weight of interest.
The Austria-based drinks maker is to settle US lawsuits out of court, brought by a long-time user, Benjamin Careathers, who sued the biz in New York for false advertising. Two others subsequently filed cases in California.
Careathers claimed that after a decade of necking the fizzy fuel, he did not have wings, or an improved athletic or intellectual ability, meaning Red Bull had deceived users into parting with their cash.
Lawyers acting on behalf of Careathers said they are ?seeking to redress the pervasive pattern of fraudulent, deceptive, false and otherwise unproper advertising, sales and marketing practice that the Red Bull defendants have engaged in?.
?The Red Bull defendants prey upon consumers by promising that, among other things, ?Red Bull gives you wings? by providing a mixture of ingredients that, when ingested significantly improve a consumer?s physical and mental performance?.
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http://www.theregister.co.uk/2014/10...wings_lawsuit/