Quote:
Originally Posted by AmeliaG
That said, when we had 6000+ affiliates where most of them were just earning beer money, that was still a heck of a lot of beer money. How much effort does it really take to maintain an affiliate program? It just doesn't have much ROI in 2014, at least not when compared to say 2005.
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Well, why would you pay 50% to a lot of people for doing something you can just as easily do yourself today?

Back in the day having masses of affiliates, and spending the time and cost of generating content FHGS/clips/etc for them to use to promote your content, had a more than justifiable ROI. Back then, when porn sold as easily as selling water to a thirsty man, affiliates and owners loved each other and made great money together because the market was "more eyeballs = more sales = more money" for all. The program sent out affiliate content, the affiliate spread it, lots of people saw it and signed up, everyone was happy. But in todays market of 2014 if you, for example, had those 6000+ affiliates your content would be spread over their 6000+ sites, Torrents, Tubes, Twitter, Tumblr, Facebook, Reddit, Pinterest Sites, Blogger, The Chans, Personal Blogs, Forums, etc, etc, etc within a day. Now most seem to think that's a good thing, but all it is doing is actually making your diluting your content to point of it being worthless within a few days. Having your content spread so far and wide would be great if "more eyeballs = more signups = more money for all" was still true, but what is actually happening is you're losing more and more control over how to monetise the content (not to mention ratios). With todays generation of internet consumers asking "why should i pay for <insert anything here>?", and this industries long love affair with handing out free content hand over fist (even after critical over-saturation limits were reached!), their question is a very valid one.
Affiliate content, from what I'm told, back in the day started with a few pics, then a 10sec clip, then a few more pics and a 30s clip, then 4x30s clips, then 12/16 pics and a 1min clip up until very quickly it ended up with 16 pics (including in most cases the pop shots), and HD 1080p/4K 15min+ tube 'clips'. Now they need new content 24/7, 365 days of the year, the longer the better, which then only helps keep the dilution going. Seems to me the owners simply gave up control of their content thinking if they sling enough of it they're bound to get a good value return. Today, I don't believe they do. While affiliates back in the day provided an income stream for the owner that basically removed/eased the dilution problem, once the Tubes/Social Media (I don't mention torrents/lockers etc as those people are obviously never going to pay) took off those golden days died overnight. So for me it's a question of control of the content these days. With running an open affiliate program you're basically trusting someone to use your content, your livelihood, the food on your table, to work with you and help make you both make money. With your content, that you've spent time on creating, time on cropping/editing for the FHGs etc, making it all easy to import for them, easy to handle, easy to use. You do all that, spend all that time, and they click a few buttons.... and collect 50%. That seems a bit crazy to me. If a simple error occurs, how long until the affiliate posts on GFY. What if their traffic converts better on a similar niche site? There is absolutely nothing you can do if they want to simply keep your content up, change links, and send their traffic to the rival site. What if they simply use your content as fodder to build a buttload of sites to generate income from traffic/cams/pop-unders/overs/etc for themselves that you won't see a penny of. Every single benefit 6000+ affiliates could bring to programs back in the day can, for example, be done by the right 3 people in-house these days. Two do social media, so you have 24/7 coverage on it, and the other one uploads your content to the partner tubes (tiny bit of an exaggeration but you get the idea!

). The old cliche is true, you really don't have to work harder, just smarter these days to get great results and returns.
